He was charming. He was knowledgeable. He was trying to be professional. And he was completely losing his listeners. Why?
Because Alex (not his real name) in focusing on giving a “perfect” presentation failed to connect with his listeners.
The Sins of Perfection
When your presentation intention is to be perfect, you tend to
- Put your attention on yourself (What do I look like? How am I doing? Do they like me? Etc.)
- Suffer from “I-Strain” (“I will show you..” “What I like about this is..” My product, service, process does...)
- Data dump (“Here’s a fact. Here’s another fact. Here’s a fact about that fact.”)
- Fall into a monotone
- Come across as stiff, uncomfortable, and unconvincing
Fail to get the result you want
When your presentation intention is to help your audience achieve their goals, you tend to
- Be more relevant, always thinking: “What does this mean for my listeners?”
- Use inclusive pronouns: “You’ll find…” “What’s really important [for you] to notice is…”
- Connect your points to tell a story (“Not only will you be able to…, but you can also…” “So, what happens next?” “Few people realize…”)
- Engage through examples, analogies, and involvement
- Demonstrate conviction and caring
- Have stronger delivery skills
- Win listeners over
Vision Drives Action
What we see is what we do. Prepare, yes. Practice, yes. But forget about trying to be perfect. The question is not, how are you doing? The question is how are your listeners doing?
Words Matter – Make What You Say Pay!
Make Sure Your Presentations & Demos Connect with Clients!
Call today for individual coaching or team workshops and learn how to turn information that tells into a story that sells. 212-876-1875 email@example.com
"Anne and I recently worked together on a speech I gave at a large conference. She helped me turn a series of somewhat interesting points into an expertly crafted, compelling and actionable story. Together, we built a storyline with attention-grabbing headlines. We worked and re-worked the language, making sure every word was important. Finally, Anne coached me on the delivery. The result was so exciting - I've never been so well received in a speech before. Thank you, Anne!" Kate Griffin, Vice President, CFED.org
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