Double Duty Holiday Greeting Ideas
'Tis the season. No doubt holiday greeting cards are beginning to trickle into your office and will likely become a flood in the next week or so. The last two weeks of December are an ideal excuse to again connect with past clients and also to get on the radar screen of prospects as you genuinely wish them and their families a lovely holiday season.
That’s the good news. The bad news is, EVERYONE is doing the same thing, so, how will you stand out?
Simple: send a card that is unique to your business or is otherwise remarkable.
Marjorie Dorfman sends one of the best cards I’ve ever seen. Marjorie is a leading instructor in New York City of the Alexander Technique, a century old method of changing patterns of habitual misuse of different parts of our bodies which causes many painful conditions. (Think lower back pain, bad posture, etc.)
Her 5x7 white card, trimmed in red, headlines “Start the year off upright!’ with the subtext, “Improve your posture – Reduce Muscular stress and tension.” Underneath is a row of colorful cartoons: a stooped over woman carrying am orange (Hanukah) dreidle; a sway backed, overweight man with a red Santa Claus hat; a ballerina on tip toe balancing a blue and yellow menorah; a young teen with terrible posture lugging a huge red and white striped candy cane; and a poor fellow struggling under the weight of a green Christmas Tree. The card is eye-catching, fun, appropriate to the holiday spirit, as well as being a gentle reminder of the benefits of working with Marjorie.
No time to do a hard copy card? Send an online card from www.jacquielawson.com Hers are the most creative and beautiful online animated cards I've seen. You can personalize them and they even have accompanying music. Unlike cards that are quickly read and tossed, a JL card unfolds and holds the recipient's attention to the end, making it quite a unique experience. (I have no connection to the site.)
Enjoy the weekend and remember...
People have limited attention spans – Make What You Say, Pay!
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Comments
1. Lisa Braithwaite said...
Anne, I love Jacquie Lawson's cards. I've been using them for the past year for clients' birthdays and special occasions.
Last year, instead of sending a Christmas/Hanukkah card, I sent a New Year's e-card from the Lawson site.
