He stood there, very nondescript, sandy colored hair, hands in pocket, average looks, average height, somewhat overweight, no one special—and then he began to speak. Steve Stott, Founder of Tampa SEO Training Academy, delivered an amazing presentation to a Microsoft Partners meeting that I attended yesterday. It wasn’t the slides--too wordy. It wasn’t the topic--search engine optimization, very technical. It wasn’t his delivery style—though extremely energetic and engaging. It was the fact that he delivered so much more than we expected both in quantity and quality of information. In a 90 minute presentation, we felt like we had received hundreds, if not thousands, of dollars worth of useful information, delivered in an obviously thoughtful and entertaining way that was genuinely meant to help the audience.