Balancing the internet's overwhelming power to become an information sinkihole is the serendipity that it also provides when you get to see material and videos on it that you would never otherwise come across.  Ardath Albee is a business friend who I met a few years ago at a conference  in Minneapolis. Since then, she has become a widely known and well-respected econtent marketing consultant and author.  Now, I know you are not reading this blog for emarketing advice, but what Ardath had to say ar a recent conference about story-telling online applies 100% to using stories in sales to make points and close business.  In an article, across a desk, or across a stage, the need to engage and connect with people holds constant. So, click the link, listen, and think how you can apply what she says to your world. http://tinyurl.com/3zbr8tu

Would welcome hearing the stories you use to put people at ease, to help them understand your value, and to close business.

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Running into rejection? Factoid: Tim Westergren, founder of Pandora, the personalized internet radio company which went public this week and is now valued at over 2billion dollars (!) was originally rejected 300 times over two years by venture capital investors.. Hear how Westergren survived in the face of such overwhelming rejection. Hang in there. Passion, persistance, and creativity do pay off.

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Words Matter: Make What You Say Pay!