The Obama-Palin Lesson for Presenters
No presenter – whether pitching to a client or selling a troop build-up to the free world – can hope to sway an audience without a healthy balance between substance and connectivity with their audience. Connectivity without substance merely entertains. Substance without connectivity alienates. Tonight, in his televised Afghanistan speech, Obama needs to remember that connectivity, as well as substance, matters.
You have limited time with people - Make What You Say, Pay! Anne Miller
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Comments
1. Elena Rodriguez said...
Here's the main difference between Obama and Palin now: he's in the toughest job in the world, having to make world-shaping decisions that deliver tangible results which we may not actually see for months or years; all Sarah has to do is keep looking cute and come up with sound bites with little regard for or connection with truth as long as they connect viscerally with the lowest common denominator. This is intelligent leadership vs. mob appeal.
2. anne said...
I like your intelligent leadership vs. mob appeal characterization of the two situations. Lately, President Obama seems to have re-discovered his ability to connect, fortunately without having to lower himself to the lowest common denominator. Thanks for your comment.
2/11/2010