August 20, 2009
Issue: How Big is Big?
knows social media is the “new” new thing, but do you know just
HOW BIG it is? How many people are involved? How quickly it is
growing? I was astonished by the numbers I saw in the video
For example, apparently if Facebook were a country it would be
the fourth largest in the world behind China, India and the U.S.
and ahead of Indonesia and Brazil. Pretty big.
For another, it took radio 38 years to reach 50 million people.
TV 13 years to do the same. The Internet 4 years. The IPod 3
years and Facebook added 100 million people in a little less
than 9 months. Where is this going?
As a Metaphorian, you will be struck by how cleverly these
numbers are presented. All the data (the new information) is
presented in terms of things you already know. That is the same
premise behind metaphors and analogies. When you want to give
information punch, meaning, and lasting impact, present it in
terms already familiar to your listeners.
Click here to view video.
The Metaphor Minute is on vacation until after Labor Day.
Hope you all enjoy the winding down of summer.
See you next month. Remember to Make What You Say, Pay—with
Anne Miller, "Metaphorian"
Be in my next book!
I am looking for stories that illustrate when you used a
metaphor or analogy: to communicate your point; to engage an
audience; to explain something complex; to overcome resistance;
to persuade someone to a course of action; to rally a group to
action; to advocate for a cause; to reassure; to finesse a
delicate situation; to get your kids to change a behavior; to
position yourself or product; to shed light on a tough issue; to
run for office; to raise money; other?
You will get full credit and a link to your site, if you wish.
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A SALES OR
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only for selling, but for any kind of presentation to
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Strategic Marketing & Communications
What do you say when
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Minute" is a brief monthly note with examples from business,
media, or politics that illustrate the power of metaphors and
analogies to make a point, solve a problem, and get results. Use
these stories to stimulate high pay-off metaphoric thinking in
2009. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to
reprint in company newsletters or articles. Just include
Anne Miller, author, "Metaphorically Selling,"