doubt many of you will be with friends and families this holiday
weekend and may find yourselves playing your favorite sport. Jim
Micklos, VP Business Development at
Fusion Performance Marketing
and a long time fan of The Metaphor Minute, sent along this
Sports Illustrated article about America’s widespread
attraction to sports for its metaphors. See how many you have
heard, how many you use, and how many you want to use. Go, team,
Have a great holiday.
See you next month!.
Make What You Say, Pay — With Metaphors.
Would this have helped
Last month I invited metaphors that
Goldman Sachs could have used to combat the metaphors hurled at
them by Congress and the media to demonize them for the economic
crash (“great vampire squid wrapped around the face of
humanity,” “cracking down on Wall Street’s shell game,”
”tweaking the odds in their favor on a slot machine.”
One reader suggested the following:
Seems to me like the Sachs folks could have simply gone with a
fast food metaphor – “We're like McDonald's: you know the food
isn't quite that healthy, but the people want it anyway, so we
provide it. Fat people are no more McDonald's fault than broke
Not sure that tone would have won them any
sympathy, but, at least, it would have presented an alternative
view of the situation.
Thank you, Mark Heminway.
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Minute" is a brief monthly note with examples from business,
media, or politics that illustrate the power of metaphors and
analogies to make a point, solve a problem, and get results. Use
these stories to stimulate high pay-off metaphoric thinking in
2009. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to
reprint in company newsletters or articles. Just include
Anne Miller, author, "Metaphorically Selling,"
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