Anne Miller — Words Matter Make What You Say Pay!
ANNE MILLER
Presentation & Sales Specialist
Author | Speaker | Coach
Words Matter – Make What You Say Pay!

METAPHOR MINUTE ARCHIVE

Metaphor Minute: Read Any Goog Media Lately?

 

CONTACT:
amiller@annemiller.com

 

July 28, 2010

Read Any Good Media Lately?

David Brooks, political columnist and television commentator, noted that "studying the humanities will give you a wealth of analogies. People think by comparison - Iraq is either like Vietnam or Bosnia; your boss is like Narcissus or Solon. People who have a wealth of analogies in their minds can think more precisely than those with few analogies. If you go through college without reading Thucydides, Herodotus and Gibbon, you'll have been cheated out of a great repertoire of comparisons."

You may be several years away from college days or just not on familiar terms with the ancient Greeks or famous historians, but one way to broaden your metaphoric thinking is to be on the lookout for them in your daily reading of the news on or off line - in any category.

Sports
The colorful and controversial George Steinbrenner, owner of the New York Yankees, died earlier this month. Jason Gay of The Wall Street Journal wrote that "in its prime, [his name] caused strong souls to shudder, in twilight, it commanded the respect of a dormant volcano."
 
Quiet power, hint of danger, unpredictability - painted in a single metaphorical image.

Science
Apparently, scientists are realizing that cancer is not a single disease or even a single disease within a single location in the body, e.g., lungs, brain, or skin. The more they study the disease, the more complex it becomes. "Cancer is like cable television," says George Sledge, a breast cancer expert at Indiana University. "Thirty years ago you had three channels. Now you have 500." The challenge for cancer researchers increasingly is to match the right drug with the right channel.

Complexity from a huge number of possibilities - captured by a popular media comparison.

Politics
Charlie Wolf, an analyst at Needham & Company, compared Carly Fiorina's oratorical skills to "feasting on a big Chinese dinner: You leave feeling full, but an hour later you realize there was nothing there.... H-P was always missing its numbers, but her speeches made everything seem perfect."

Emptiness, hunger for more - communicated in a comparison to a common dining experience.

Take-Away
No matter the situation, there is generally a simple, familiar metaphor or analogy just waiting out there for you to grab and use to nail your point. The more you notice these in the media, the easier it becomes for you to create similar metaphors to influence people in your world.

See you next month!.

Anne Miller
Make What You Say, Pay - With Metaphors.


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"The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2009. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2010, Anne Miller, author, "Metaphorically Selling," amiller@annemiller.com

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