Anne Miller — Words Matter Make What You Say Pay!
ANNE MILLER
Presentation & Sales Specialist
Author | Speaker | Coach
Words Matter – Make What You Say Pay!

METAPHOR MINUTE ARCHIVE

Metaphor Minute: Rivers Of Blood

 

CONTACT:
amiller@annemiller.com

 

October 27, 2011

Rivers of Blood

Since Halloween is just around the corner, talking about blood seems appropriate. Lots and lots of blood. Being harvested from one human being after another, dripping into rows and rows of plastic bags.

Bad opening to a horror movie? No. The happy ending to a story from the South Texas Blood Bank drive this past summer.

Gayle Prettyman works as Publications Specialist at the San Antonio Blood & Tissue Center. Their job is to recruit blood donors. She explains that "Donations are usually down during the summer months, so we really needed to encourage people to donate." In addition, "Texas was in a severe drought and everyone was talking about the absence of rain."

That combination of her need and the weather conditions everyone was buzzing about led to her winning metaphor message that ultimately solved the blood bank's problem:

"Water isn't the only lifesaving resource we need this summer. Donate blood."

"We tweeted that phrase," Gayle reports, "And the ripple effects were terrific. Our area water system re-tweeted it, so an entirely different group of people heard the message. In addition, newspapers used it as the opening line in our press releases that talked about blood needs and upcoming drives. As a result, the blood bank got its donors."

Gayle's metaphoric line was a brilliant yoking together of water and blood as equal lifesaving resources particularly because it related to a widely known dangerous weather condition. People always ask me how to get ideas for fresh metaphors. My response is, look around you. The sources of these new metaphors are in the news, in what’s happening in your family, community, and in your business. That's what Gayle did and she come up with a winner.

Bloody good ending, that is.

Happy Halloween to all.

Make what you say pay — with metaphors.

Anne Miller


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Apropos of Absolutely Nothing, Did You Know…
Chinese numerology and Feng Shui for 2011. This year we are going to experience four unusual dates: 1/1/11, 1/11/11, 11/1/11, 11/11/11, and that's not all; Take the last two digits of the year you were born and the age you will be this year and the result will add up to 111 for everyone!!!! This is the year of MONEY. Also, this year, October will have 5 Sundays, 5 Mondays & 5 Saturdays. This happens only once every 823 years. These particular years are known as Moneybag years. This only happens once in 823 years.

Just thought this was interesting and wanted to pass it along. How could you use this metaphorically?  Possibilities: As an intro in a presentation to a client to a once in a lifetime product, premium opportunity? Or, if this is the year of Money, to be provocative in a staff meeting and ask staff what they will be doing to surpass quotas in the coming year? Other?


Need Personal Presentation Consulting? Contact me: amiller@annemiller.com
"I sing your praises every opportunity I get. I look forward to continuing our work together"
Jane Newton, Wealth Manager, Regent Atlantic Capital LLC
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"The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2009. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2011, Anne Miller, author, "Metaphorically Selling," amiller@annemiller.com

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