In the spirit of the holiday season, below is
the first December Metaphor Minute newsletter from 2007. Its message is as true
today as it was then, if not more so. To get noticed and remembered, think
And Yours Was... ?
How many holiday cards have you received? Can you remember who sent them? Will
people remember which card you sent?
One company whose card won't be lost among their clients is Kansas City based ad
agency Nicholson Kovac. The cover of their red oblong card reads, "May your
holidays be wrapped with joy and filled with happiness." Nothing new there.
BUT, when you open the card, you see a gray ribbon about 1" wide lying flat in a
card pouch. It is not immediately clear what you are looking at. Then, you
notice the instruction to pull two thin strings on the back of the card and
suddenly the ribbon slowly and magically folds itself into a big beautiful gift
bow. Inside, the copy reads, "Celebrate the season of giving. On your behalf,
Nicholson Kovac is wrapping up all the holiday shopping for two needy families.
It is our way of sharing our gifts with those around us." Signed NK.
What a metaphorically clever way to send greetings of the season to friends and
clients that will be remembered by all who receive them.
In the spirit of the season, THE METAPHOR MINUTE wishes its readers and fans a
happy holiday week and a wonderful New Year.
See you in 2012.
Make what you say pay — with metaphors.
Holiday Offer: A Personal Presentation Review for only $100 (a
$375 value). Send me your PPT. Walk me through it on the phone. I will critique
it for its visual and story impact and make suggestions for how you and it can
be even more engaging, more persuasive, and more distinctive.
Give yourself (or a friend/colleague) the
gift of success. Offer good through January 6.
(Limited to 1 person per firm or organization). Contact me today at
Personal Presentation Client:
"I sing your praises every opportunity I get. I look forward to
continuing our work together"
Jane Newton, Wealth Manager, Regent Atlantic Capital LLC
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|"The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. ©
2009. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2011, Anne Miller, author, "Metaphorically Selling," firstname.lastname@example.org |
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