Anne Miller — Words Matter Make What You Say Pay!
ANNE MILLER
Presentation & Sales Specialist
Author | Speaker | Coach
Words Matter – Make What You Say Pay!

METAPHOR MINUTE ARCHIVE

Metaphor Minute: News You Can Use

The METAPHOR MINUTE Newsletter by Anne Miller
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January 17, 2013

News You Can Use

I have been interviewed on radio several times lately and I am always asked, how can people become more adept at creating metaphors to make their points, create change, or win business. One way is to read the news with a “metaphoric” eye.

  • Notice metaphors and analogies that you see and hear in the media
  • Clip or write down the ones that particularly resonate with you for future use
  • Play with how you could use them

I find the best ones are in the financial pages, the op-ed pages, in movie and theater reviews, in science publications, the sports pages, and on the Sunday morning news talk shows. The latter provide a cornucopia of metaphors and analogies for sellers, speakers, and executives.

For example, the “fiscal cliff” has been much in the news these last few months and weeks. Alan S. Blinder, former Federal Reserve vice chairman, contributed his solutions to the problem in a Wall Street Journal article. Forget the politics. Look at the “joke” he used metaphorically to make his point.

“Some so-called political experts (a well-known oxymoron) assure us that the budget debate won't last more than a few days, or weeks at most, after we fall off the cliff. If they're right, that would do the economy little harm and might help us break the budget logjam. But what if they're wrong? Remember the old joke about the guy who jumped off a 50-story building? Everything went fine for the first 49 floors. Suppose we jump off the fiscal cliff and the budget impasse drags on for months. A recession will almost surely follow. Seems like a bad gamble.”

How Many Ways Can You Imagine Using His Story?

  1. To persuade a client that unless IT changes are made now, there will be dire customer satisfaction consequences in a short period of time.
  2. To shake up complacency in a prospect who is satisfied with doing business the same old way
  3. To promote a change in strategy with a Board
  4. To rouse an apathetic group to take action for a social cause
  5. To get approval for an increase in resources
  6. Other?

Stay Alert
Like the air we breathe, metaphors and visual language examples are all around you. Grab them and adapt them to your world to get the results you want.

Make What You Say Pay — With Metaphors.
Anne Miller


 
How Many Ways Could You Use This?
“I contend that for a nation to try to tax itself into prosperity is like a man standing in a bucket and trying to lift himself up by the handle.”
-- Winston Churchill
 

 
For Maximum Impact That Wins Business
Buy My Book
The Tall Lady With the Iceberg: the power of metaphors to sell, persuade, & explain anything to anyone.

“Filled with fresh thinking, this book should be a "must read" for all salespeople and business leaders who want to take their communication skills to the next level.”
-Jill Konrath, Author, SNAP Selling.

 

See my letter in The Wall Street Journal about the power of metaphors to ultimately trump story-telling because of increasingly shorter and shorter attention spans of listeners.



Need Help With Your Presentation?
Call today and turn your information that tells into a story that sells.
212-876-1874 amiller@annemiller.com
 
 

 
Personal Presentation Client:
"I sing your praises every opportunity I get. I look forward to continuing our work together"
Jane Newton, Wealth Manager, Regent Atlantic Capital LLC
 
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Tell me about YOUR Metaphor Minute, a time you used a metaphor or an analogy to make your point, overcome an obstacle, close a sale, or wow an audience, and receive a signed copy of The Tall Lady or Make What You Say Pay!. Simply call me at 212 876 1875 and tell me what you did or email me at amiller@annemiller.com


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Links I Like:

Great Resources:


"The best arguments
dazzle with metaphor"

Gerry Spence,
Media Commentator & Lawyer

Hot Off the Press!
The Original “Metaphorically Selling” that spawned a movement, now with 25 New Stories.  Available in print and as ebook Click here

Special Offer: Buy 50 copies and get a free seminar. Call 212-876-1875 or email
me for details

7 Signs You Need A Metaphor (Visual Language)

  1. Your listener is not paying attention
  2. Your listener is stuck on an objection
  3. Your listener is confused
  4. Your listener sees no difference between you and your competition
  5. You want to drive home a point vividly and memorably
  6. You have to wiggle out of a difficult situation
  7. You want to wow or motivate a larger audience

Watch my 1st
Spreecast Interview
 on Making an Impact
with Metaphors

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& train relentlessly.
Begin 2013 with a bang!


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 -CRO, MediaMath
 


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 "The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2012. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2012, Anne Miller, author, "Metaphorically Selling," amiller@annemiller.com
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