Anne Miller — Words Matter Make What You Say Pay!
ANNE MILLER
Presentation & Sales Specialist
Author | Speaker | Coach
Words Matter – Make What You Say Pay!

METAPHOR MINUTE ARCHIVE

Metaphor Minute: Unforgettable Valentines Greetings

The METAPHOR MINUTE Newsletter by Anne Miller
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February 14, 2013

Unforgettable Valentine Greetings

According to the U.S. Census Bureau, approximately 180 million Valentine’s Day cards are exchanged industry wide, making Valentine’s Day the second-largest holiday for giving greeting cards. But with so many pre-printed sentiments in circulation, how do you make your valentine message really stand out for that special person in your life?

Add a little Cole Porter to those store-bought cards.

Cole Porter was the famous songwriter of the 1930s and 1940s who wrote the lyrics for “You’re the Top!” In that song, he used no fewer than 45 metaphors from the Mona Lisa to the Tower of Pisa to express his adoration.

“You're the top!
You're the Coliseum.
You're the top!
You're the Louvre Museum.”

Become a modern Cole Porter. Adapt his technique to your loved ones to make your cards this Valentine’s Day more personal, more fun, and more romantic. For example, does your valentine like…

  • To play cards? Add, “You’re my personal royal flush.”
  • To cook? Add, “You’re my perfect soufflé.”
  • To play sports? Add, “You’re always my Most Valued Player.”
  • To travel? Add, “You’re my favorite tour guide through life.”
  • To go to the movies? Add, “You’re my Oscar throughout the year."
  • To go to museums? Add, “You’re my favorite work of art.”
  • To fix things? Add, “You’re the only toolkit I will ever want in my life.”
  • To listen to music? Add, “You’re #1 on my BillBoard chart.”

Personalize your cards with appropriate images. Make yours the only one in 180 million greetings to really resonate with your honey.

Happy Valentine’s Day!.

Make What You Say Pay — With Metaphors.
Anne Miller


 
For more information on language that connects with people in business as well
Buy My Book
The Tall Lady With the Iceberg: the power of metaphors to sell, persuade, & explain anything to anyone.

“Filled with fresh thinking, this book should be a "must read" for all salespeople and business leaders who want to take their communication skills to the next level.”
-Jill Konrath, Author, SNAP Selling.

 

See my letter in The Wall Street Journal about the power of metaphors to ultimately trump story-telling because of increasingly shorter and shorter attention spans of listeners.



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Great Resources:


"The best arguments
dazzle with metaphor"

Gerry Spence,
Media Commentator & Lawyer

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The Original “Metaphorically Selling” that spawned a movement, now with 25 New Stories.  Available in print and as ebook Click here

Special Offer: Buy 50 copies and get a free seminar. Call 212-876-1875 or email
me for details

7 Signs You Need A Metaphor (Visual Language)

  1. Your listener is not paying attention
  2. Your listener is stuck on an objection
  3. Your listener is confused
  4. Your listener sees no difference between you and your competition
  5. You want to drive home a point vividly and memorably
  6. You have to wiggle out of a difficult situation
  7. You want to wow or motivate a larger audience

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 "The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2013. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2013, Anne Miller, author, "Metaphorically Selling," amiller@annemiller.com
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