Anne Miller — Words Matter Make What You Say Pay!
ANNE MILLER
Presentation & Sales Specialist
Author | Speaker | Coach
Words Matter – Make What You Say Pay!

METAPHOR MINUTE ARCHIVE

Metaphor Minute: The Trick in This Treat

The METAPHOR MINUTE Newsletter by Anne Miller
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October 24, 2013

The Trick in This Treat

Edible graphics, anyone? No? Think again.

Carolyn Savos, President of Youcake.com adds the "Wow-factor" to events by creating personal and corporate branded sweets for special occasions, holidays showers, party favors, trade shows, and promotional campaigns.

Her company uses a unique software application that is far superior in the images it produces to ordinary cake design services that allows clients to get custom edible prints. They print your one-of-a-kind design on edible paper on a food grade printer using edible inks and then ship to your home, bakery, or event location. I’ve seen and tasted them and they are terrific.

Says Carolyn, “What we love about YouCake is the product is a metaphor for customer celebrations; they are visual representations of how customers want to celebrate themselves, friends, products or their business.”

“My favorite example is a customer that sent us an image for her daughter's bat mitzvah. It was a drawing her daughter Meredith had done. We delivered the shipment to their home in Far Rockaway which at the time was still devastated by the Hurricane. Our delivery person Rien said that the father answered the door and, after the year they had just had, their daughter growing up...he was not expecting to see his daughter's drawing on a cookie. He was so moved, he started to well up. The father said to Rien, ‘Thank you so much, if I had a pastrami sandwich I would give it you...’"

“The moral of my story is that metaphors are a great way to provide meaningful expressions and explanations. They can become their own artifact -- which then becomes a great story about your business and services.”

Take-Away
Never underestimate the power of metaphors: spoken, printed, or ready-to-eat!

Happy Halloween, everyone,

Anne Miller
Make What You Say Pay — With Metaphors.

If you liked this newsletter, please share it
with friends and colleagues. Thank you! 
   

P.S. Visit www.youcake.com for more details or email Carolyn at contact@youcake.com


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"The best arguments
dazzle with metaphor"

Gerry Spence,
Media Commentator & Lawyer

The Original “Metaphorically Selling” that spawned a movement, now with 25 New Stories.  Available in print, ebook & (new) audiobook formats.
Click here

Special Offer: Buy 50 copies and get a free seminar. Call 212-876-1875 or email
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7 Signs You Need A Metaphor (Visual Language)

  1. Your listener is not paying attention
  2. Your listener is stuck on an objection
  3. Your listener is confused
  4. Your listener sees no difference between you and your competition
  5. You want to drive home a point vividly and memorably
  6. You have to wiggle out of a difficult situation
  7. You want to wow or motivate a larger audience

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 "The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2013. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2013, Anne Miller, author, "Metaphorically Selling," amiller@annemiller.com
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