December 16, 2014
Jeans & Tea
If there was ever such an award (and maybe I should begin one), the “Metaphorian-of-the-Year” trophy might well go to
Nina Kaufman, the New York based business
lawyer who has been helping thousands of entrepreneurs save time, money and
aggravation with business law issues for over fifteen years.
Let’s face it. Unless you are a lawyer, legal issues (and lawyers?) can be seen
as dull, dreary, and draining. However, Nina has figured out how to blend her
legal advice with equally lively and compelling communications so that we not
only want to do business with her, but also enjoy being with her!
From Nina’s Metaphor Trove…
Selling her Contracts & Collections Info Kit
Want to learn about contracts and collections? I didn’t think
so. But would you like to know more from Nina when you hear.
“Why a 1 page contract is like a bikini in Wisconsin winter?”
Writing on her
Are you up for changing your website? Unlikely, since it took so
much time just to get the darn thing up in the first place. Nina
knows that, but she still wants you to see where it may not be
serving you. Rather than stating her goal upfront and risking
instant pushback, she eases you into the idea of change this
When I bought my favorite jeans years ago, they fit like a
glove. Just what I needed. As I put on weight, they generously
stretched with me. When I lost weight, though, they stayed
stretched in the knees and the butt. Not flattering. Holes
developed around the seams. The cuffs became tattered. They
turned into my “indoor” jeans—I was too embarrassed to be seen
on the streets of NYC wearing them (Although, in my town, who
would notice?) I loved them, but there came a time when I needed
to stop patching and get a new pair.
Then, Nina launches into her recommendations and argument. And because
of the jeans metaphor story upfront, we are now ready to listen
to her with an open mind.
Our websites are like that, too.
Making a point on
Do you sometimes feel you are running around like a chicken with
its head cut off, that you are incredibly active, but not very
productive? We all know that we should slow down and work
smarter but, really, how often do we do that. In her “How Empty
is Your Cup?” video on her blog, using herself and the story
metaphor of the Zen master and the professor, Nina’s message is
clear, and presented in a way that we, as listeners, can accept
it without feeling patronized.
No Excuse for Being Dull, Demanding, or Pedantic
Selling, blogging, advising, Nina clearly has the metaphor
habit, which makes her very easy to read or listen to.
Where can you put a little more “Nina” into your world?
Happy Holidays and Happy New Year to everyone!
Make What You Say Pay — With Metaphors.
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| "The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business.
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