April 22, 2015
Match the Metaphors — Time 100
Last year, in “If You Were on Time’s 100 Most Influential People
List“, I challenged you to create a description of the essence of what you do or who you are in a
crisp, memorable, metaphorical way.
This year’s Time 100 list has just been published. Many of their Icons, Leaders,
Titans, Pioneers, and Artists are given mildly engaging descriptions, e.g.,
Apple CEO Tim Cook (A Courageous Innovator), Musician and Actor Tim MCGraw
(Country’s Leading Light), Journalist Jorge Ramos (America’s News Anchor).
But many are given more vivid, resonant, intriguing descriptions. See if you can
match these members of the 100 with their metaphoric tags. (Answers found after
1. Kanye West
A. Mogul Mousketeer
2. Susan Wojcicki
B. Enemy of Despots
3. Janet Yellen
C. The Cinematic Chameleon
4. Bob Iger
D. Curator of the World’s Stories
5. Bradley Cooper
E. Market Mover
6. Samantha Power
F. King of the Court
7. Adam Silver
G. Boundary Breaker
And You Are…?
How vivid is the description you use to describe who you are or
what you do? Here is a 7 Step process to help you arrive at your unique personal
or service description:
out literally what you do
what others have said about you, your work/product/service ,
strengths, & value.
down how you are different from competitors
for other world parallels with common characteristics or traits
to your answers in 1-4
Select the one that is most appealing and appropriate
it on friends and clients
Finally, pick up a
copy of the April 27th Time's 100 Most Influential People. In addition to
discovering some influential and important players in our world today who you
may not know, you may find inspiration for your own description to make you more
influential in your field of endeavor as well.
Answers: 1G, 2D, 3E, 4A,
5C, 6B, 7F.
Make What You Say Pay — With Metaphors.
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The Shortcut to Yes!
- Why Metaphor?
- 10X to Reach for Metaphor
- The Metaphor-Mind Connection
- Beginning Steps to Metaphor Mastery
- Metaphorians from Steve Jobs to Arianna Huffington
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