Anne Miller — Words Matter Make What You Say Pay!
ANNE MILLER
Presentation & Sales Specialist
Author | Speaker | Coach
Words Matter – Make What You Say Pay!

METAPHOR MINUTE ARCHIVE

Metaphor Minute: High Stakes Presenting: Casual? Crafted? Creative?


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Jan 17, 2017

High Stakes Presenting: Casual? Crafted? Creative?

Metaphors have been used to close million dollar deals, sell new ideas, even win elections (“Drain the swamp” anyone?) They work because they resonate at a deep associative level and instantly reshape the way someone sees what you are saying. Yet people shy away from them because they think they need special skills to create these high power communication mind-changers. I have put together a new graph below that shows the three levels of metaphors you can use when you need to sell, influence, persuade, or explain anything to anyone. Please read my new post on LinkedIn for the full explanation and examples.

 

Anne Miller
Make What You Say Pay! — with Metaphors
 



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The Tall Lady With the Iceberg: the power of metaphors to sell, persuade, & explain anything to anyone.

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Need to Craft or Create a Winning Presentation or Demo?
Call today for individual coaching or team workshops and learn how to turn information that tells into a story that sells. 212-876-1875 amiller@annemiller.com 

"Anne and I recently worked together on a speech I gave at a large conference. She helped me turn a series of somewhat interesting points into an expertly crafted, compelling and actionable story. Together, we built a storyline with attention-grabbing headlines. We worked and re-worked the language, making sure every word was important. Finally, Anne coached me on the delivery. The result was so exciting - I've never been so well received in a speech before. Thank you, Anne!" Kate Griffin, Vice President, CFED.org


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Links I Like:

Great Resources:


"The best arguments
dazzle with metaphor"

Gerry Spence,
Media Commentator & Lawyer

The Original “Metaphorically Selling” that spawned a movement, now with 25 New Stories.  Available in print, ebook & (new) audiobook formats.
Click here

7 Signs You Need A Metaphor (Visual Language)

  1. Your listener is not paying attention
  2. Your listener is stuck on an objection
  3. Your listener is confused
  4. Your listener sees no difference between you and your competition
  5. You want to drive home a point vividly and memorably
  6. You have to wiggle out of a difficult situation
  7. You want to wow or motivate a larger audience

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 -CRO, MediaMath
 


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 "The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. © 2017. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2017, Anne Miller, author, "Metaphorically Selling," amiller@annemiller.com
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