What is the best way to ensure your presentation message or main point in an argument is remembered?
Make your message the last thing your listener hears. Keep it short. Give it a rhythm. An excellent example of this principle appeared in an ad in USA Today, 8/25:
A Message From America’s Egg Farmers
You’ve probably heard about the recent egg recall. As egg farmers, we’re concerned, and continue to work closely with the FDA and USDA to help ensure the safest and highest quality eggs possible. The potentially affected eggs, which make up less than 1% of all US eggs, have been removed from store shelves.
You may be wondering if eggs are safe to eat. Yes, they are. Thoroughly cooked eggs are thoroughly safe eggs, according to the Center for Disease Control and the FDA. Eggs should be cooked until the whites and yolks are firm.
To find out more information on this recall and the safe handling of eggs, please vist eggsafety.org.
And, remember, thoroughly cooked means thoroughly safe. (emphasis mine)