“Going postal” has a very definite negative connotation of someone going amok with deadly consequences, but because of an experience I had yesterday, “going postal” has taken on a whole new positive connotation for me with implications for anyone in sales as well.
I had just made it to the post office about five minutes before closing to mail some photos priority mail when I discovered I had left my wallet at home, so obviously couldn’t pay the postage. Seeing my dismay, the woman behind the counter said, “Don’t worry. We’ll process this today and you can bring me the money tomorrow.” When I double checked to be sure I had heard correctly, she said, “I see you here very often. It’s okay. You can bring the money tomorrow.” Now, when I was a kid in the Bronx and neighborhoods actually meant something where everyone knew everyone else, that favor would not have been unusual. But, today? Wow. Talk about surprising and delighting a customer.
Little Things Mean a Lot
In the race to be the first, be the best, offer the most, and have the next new shiny thing, we can forget the value simple acts of kindness, trust, and understanding have for customers.
Someone said, people will forget what you did, but will always remember how you made them feel.
Particularly in competitive fields like media, money management, consulting and other professional services, I think we forget the truth in that observation. It is worth taking the time to think what you do to humanize and personalize your business relationships to make people feel good about working with you.
Make people feel really good about the value of what you are presenting! Sign up for my IAB Presentation Seminar. “Turn Information That Tells Into a Story That Sells”. June 4, NYC, 9-12:30. Click here for details.
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Master the Art of Getting Others to Really “See” What You Are Selling. Check out The Tall Lady With the Iceberg: the power of metaphors to sell, persuade, & explain anything to anyone. Now available in Audio, as well as Print and on Kindle.
“Anne Miller's latest edition of Metaphorically Selling - The Tall Lady With The Iceberg once again puts blood in the veins of the sales process. No need for dry, often mind numbing pitches that too often elicit the glazed over look from buyers. The strategic use of insightful, relevant and creative metaphors can often crystallize and put meat on the bones (a little fillet mignon, if you will) of selling and business communication efforts at any level. From new business pitches to opinionated blogs, Anne's metaphorically selling road maps will lead you to success. Jay Berfas, President, Berfas Media Consulting
Words Matter - Make What You Say Pay!
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