Around the table were people she has known for as little as six months and for as long as thirty years (me). Susaan RoAne, networking guru, speaker, and author of the best-selling “How to Work a Room,” (over a million copies sold) hosted a dinner at a popular Mexican restaurant this week for her NYC business friends, nearly all from the book publishing, consulting, and media worlds. Put interesting people together and then watch serendipity take over.
Along with the guacamole and the Tequilas, as people mingled and talked, common interests emerged, unexpected business opportunities popped up, and, by the end of the gathering, new friendships were begun. We all left having had a wonderful time and feeling grateful to Susan for having brought us together.
How to Create Your Own Serendipity
Stronger relationships get built at intimate networking events which is why it is a good idea to consider running your own breakfast, lunch, or dinner for up to twenty favorite past and current clients.
With a little planning, it is easy to do:
- Pick and reserve a place (a table in a restaurant or a private room)
- Send a save-the-date invite to guests well in advance (3-4 weeks)
- Create a reason for the event, e.g,. ”Special Mid-Summer (End of Summer, Fall Fest, Halloween) Lunch (breakfast, cocktail party) I realize I know so many interesting people in business who I think would enjoy meeting each other, that I have decided to bring you all together! Please join me….
- Send an actual invite with an RSVP 2 weeks before
- Send a reminder the day before
- At the event itself, be sure to introduce everyone to others as they arrive. Depending on the size of the group, you may want each to introduce themselves and then you say a sentence or two about each. Name tags help as well.
- After the event, send contact information for everyone who attended (with permission)
“You Never Know…” Susan RoAne
This was the second such event I have been to this month. The first was a dinner for speakers like myself, who had spoken at an annual financial conference that is now seven years old. A very different group of people were at that gathering, but the results were exactly the same as the results at Susan’s dinner
- A memorable event with great conversations and lots of fun
- New contacts, business opportunities, and friendships made
- Deep appreciation to our host for making it all happen
In a world where fingers do the talking and pings call us to our emails, what a pleasure it was to actually relax and communicate face-to- face with live, interesting human beings (what a concept). Try it. You'll love the experience and clients will love you for having been invited.
Make What You Say Pay!
Call today and turn your information that tells into an experience that sells.
"Anne has transformed the way we engage with clients. I highly recommend her for demo/presentation training."Trish Bertuzzi, Pres, The Bridge Group, Inc.
Now Available in print, on Kindle & as Audiobook
The Tall Lady With the Iceberg: the power of metaphors to sell, persuade, & explain anything to anyone.
“Filled with fresh thinking, this book should be a "must read" for all salespeople and business leaders who want to take their communication skills to the next level.”
2. I discovered a new sales tool that is a time-saving godsend for anyone who needs to find telephone numbers and email addresses for prospects. What can takes hours to research now takes only seconds (!) with Capture, a plug-in created by Ringlead. Capture does this and more. Check it out. www.ringlead.com/capture
3.I keep finding really useful online services. This one is for firms that want to show online demos that are tailored to potential customers. Check out Demochimp.Very clever.
If you like these posts, please share them with friends, clients, and colleagues. Thank you!