One Way to Remind Clients of Your Services
I received an email from a colleague this week that I thought was a good example of how to begin a campaign to reconnect with past clients ….
See how you could adapt this (edited) framework to your business. Assume ABC is the name of your company and X is the service you provide. My notes are in color.
Hello, Jim. I hope your 2012 is off to a great start!
In reflecting on this new year, I feel fortunate to work with great clients and talented colleagues who share the commitment to helping firms like yours (increase sales, productivity, market share, or whatever benefit you bring to clients).
Doing X remains our focus at ABC company. We’re constantly refining our capacity to help. Here are three examples of how we did that in 2011. (Choose timely problems that are likely to be their current problems to pique interest.)
Hello, Jim. I hope your 2012 is off to a great start!
In reflecting on this new year, I feel fortunate to work with great clients and talented colleagues who share the commitment to helping firms like yours (increase sales, productivity, market share, or whatever benefit you bring to clients).
Doing X remains our focus at ABC company. We’re constantly refining our capacity to help. Here are three examples of how we did that in 2011. (Choose timely problems that are likely to be their current problems to pique interest.)
• Example #1. Three sentences: Problem, Solution, and Result. (Make them tough problems. Keep solution at a high level to again pique their interest. If possible express the results in a metric: percentages, revenues, market share, brand lift, performance, etc.)
• Example #2. “ “ “
• Example #3. “ “ “
We also saw more demand for ….. and …... (Again, whet their appetite with issues you know are critical to them.)
Glad to help
If you are experiencing any of these challenges, or know others who are, I’d like to hear from you. (Alternatively, I would recommend that you say you will call on a specific day to discuss their specific situation.)
Glad to help
If you are experiencing any of these challenges, or know others who are, I’d like to hear from you. (Alternatively, I would recommend that you say you will call on a specific day to discuss their specific situation.)
Best,
Your name
P.S. On a personal note, I hope that 2012 is a successful, prosperous, and fulfilling year for you.
P.S. On a personal note, I hope that 2012 is a successful, prosperous, and fulfilling year for you.
P&G Doesn’t Sell Soap by Keeping It in the Closet
While we like to think that clients know what we do. They don’t. They may know one or two services, but there is no reason for them to know them all -- unless you tell them.
What past (and even current clients) should be updated about the many ways you can help them?
Planning a sales meeting? Call today for ideas to "raise the bar" for your sales team and boost your bottom-line in 2012. 212 876 1875
Words Matter: Make What You Say Pay!
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