Metaphors have been used to close million dollar deals, sell new ideas, even win elections (“Drain the swamp” anyone?) They work because they resonate at a deep associative level and instantly reshape the way someone sees what you are saying. Yet people shy away from them because they think they need special skills to create these high power communication mind-changers. I have put together a new graph below that shows the three levels of metaphors you can use when you need to sell, influence,persuade, or explain anything to anyone. Please read my new post on LinkedIn or the full explanation and examples. The link is....
Words Matter - Make What You Say Pay!
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