I have little use for most pop culture television, but I admit an addiction to the 2013 Emmy award winning show “The Voice.” Its success formula combines talent, positive energy, and appealing personalities, which draws me (and obviously millions of others) back to the show each week–which leads to the point of this week’s blog. After sitting through two days of presentations from senior executives at Microsoft, Google, Yahoo! and others at a digital media conference this week, I would suggest that there is a three part formula for winning presentations as well.
A famous American theatrical producer and director once said, “If you can’t write your idea on the back of my calling card, you don’t have a clear idea.” The complex information you present may not ever lend itself to being written on the back of a calling card, but it does not have to overwhelm your buyers either. I came across a brilliant example of how one firm used what I call “Visual Algebra” to simplify the complexity of what is arguably one of today’s most convoluted industries to understand. See how you can do the same for your business.