Suppose you are the head of sales for a new self-driving car company and you seek mass adoption for your product, would your pitch center on its potential for increased productivity or its guarantee of increased safety? That is the marketing question the self-driving car industry will have to answer in order to succeed, as …
What do a girl scout and a CEO have in common? They both depend on old fashioned skills and smarts for success. Katie Francis, 13, sold 22,200 boxes of Girl Scout cookies this year, breaking the world record she set last year. Secrets to her success? Smile (No one likes to buy from a frowner) …
In addition to light beach reading, summer time is a great opportunity to catch up on missed blogs that can help grow your business. With that in mind, here are my 5 top blog picks this year, which are shared on my other site www.annemiller.com/blog #1. Conversational Leadership–Do You Have It? Chosen one of 50 Top …