Most people send Christmas greeting emails that get lost among hundreds of others. Far fewer use Thanksgiving as a wonderful opportunity to get in front of clients and share genuine gratitude for their business. And, please, don’t send a mass mailing! When you personalize each one, you will be surprised at how many pleased responses you will …
A recent article in Vanity Fair, about how history will judge Trump’s presidency, struck me as having definite parallels to how clients judge us in the sales and presentation process. In the first of six short essays written by different historians, Jon Meacham, presidential scholar and biographer, wrote, “Without historical context, without humility, without empathy, he’s (Trump) what the author …
When you were a child, you likely enjoyed saying, (or trying to say) “Peter Piper picked a peck of pickled peppers,” or “She sells seashells by the seashore.” There is something that engages the ear and hooks into our memory about a sequence of words or phrases that begin with the same sound. For business people, what was a game in …