How do you distinguish yourself from competition in the minds of prospects? Get some ideas from this week’s Time Magazine’s 100 Most Influential People issue. Not unlike your business challenge, the editors needed to create catchy phrases and metaphors to capture the essence of each person on their list. What crisp, memorable description can you …
Sometimes you get a sign from the universe about what you should do next. As I was looking for a story for this issue of The Metaphor Minute, a startling coincidence occurred that made it clear I was meant to share this particular story with you this month. Eight years ago I received an email …
What is it about presentations that makes otherwise talented people go into robot mode when they open their mouths? You know what I mean, when-the-words-come-out-in-an-unnatural-monotone-staccato fashion. Or, if not that, then the phrasing sounds like a car bumping along, starting, stopping, starting, stopping as in “One of the things — we want– to talk about …