You know your audience. You have your topic. You have your information, stories, charts, videos, and images. But do you have the most important part of your presentation?
In a 2018 blog post, I wrote how people shoot themselves in the foot when they fail to model what they sell, e.g., the wedding planner who shows up late for your meeting, or the dentist who starts to fill the wrong cavity in your mouth (!) This month, it is my pleasure to present the opposite: someone who perfectly models what she sells and who does it with a metaphor. Let her story inspire you to think how you can do the same in your business.
Getting the attention of your customers, whether in an advertisement, email, social media post, or presentation, can be a challenge. My guest blogger this week, business owner Ryan Scott, shares his tips to help you interrupt and engage your customer’s attention in print or in person.