Many companies have come up with fresh ways to make money during this pandemic . Here is a popular creative thinking exercise, with examples, that can help you figure out new ways to grow your business. For maximum returns, do this exercise with a group of up to five people so you can bounce ideas off each other. Shoot for as many ideas as possible in each category. Often the most outrageous idea leads to a viable – and profitable – solution.
Explaining what is happening with Covid-19, getting people to follow directions, and reassuring listeners that things will eventually turn out all right is the challenge every corporate, local, state, and national leader faces today. Though you may never be in such serious straits with your clients, it is instructive to look at how often Andrew Cuomo, Governor of New York, who has gotten high praise for his daily briefings, has reached for metaphors to explain and underscore his messages as well as to see how others in different contexts have dobe the same.
Out of sight is out of mind. Here are 5 tips for staying top of mind with clients.