What inspires this week’s post was an email I received from my first graphic designer who I worked with some 30 years ago. We always liked each other. It was a nice change of pace to hear from her–and it put her top of mind for me for future design needs. Here are examples of what you might include in a similar message to your old clients.
Republican or Democrat, if you were watching the Democratic convention, you saw how telling stories engages, elicits emotion, and underscores the issues they are illustrating. Zooming to millions in politics or selling to one person in business, stories sell. It doesn’t matter how complex or how simple your business is, you will benefit from becoming a “story seller.” Some examples…
Quick! Imagine you have to come up with a catchy name for a project and website whose mission is to expose false political information online. Knowing that the name needs to be unique, memorable, intriguing to arouse attention, and also accurately reflect the mission, what metaphor for a title comes to mind?
Not actually a question, here’s a very simple, yet powerful, way to get prospects to open up about the real issues, goals, hopes and concerns they have that will affect their decision to work with you.