If you have not discovered this site yet, then you will indeed enjoy this sales “Treat” recommendation–guaranteed to help you with all your sales challenges.
What can you do to get a rapid response from prospects? Try one or all of these three approaches.
I was deeply flattered last week when a U.S. Senator’s assistant wrote to say her boss loved my metaphor book, “The Tall Lady with the Iceberg,” and would I have some time for a conversation with him? Of course, I said, “Yes.” A student of language, as all politicians–and all communicators–must be, we had a lovely conversation discussing the power of metaphors to frame an argument. For anyone who still doubts the power of metaphors to frame an issue or to shape thinking, here are two current examples from the news.
Though these issues may be of greater global import than those in your business, the key principle is the same: what people see is what they believe and what they believe drives how they act. What metaphors do you use to help people see the value that ultimately gets them to do business with you?
I will leave it to you to decide who sold both themselves and their respective tickets better at the Vice President debate Wednesday evening. However, from a strictly sales point of view, here are three lessons learned for anyone in sales.