“Want to be my friend? My business partner? Better yet, how about being my new client? No? I can’t imagine why not!” Yet those requests are what many approaches to us by email and on LinkedIn boil down to: boring, self-serving outreaches for new business. Senders of messages like those may get an “A” for being gung-ho, but an “F” for effectiveness. Here are four better ways to arouse curiosity and entice prospects you don’t know to take your call, reply to your email, or connect with you online.
Metaphors are the perfect tool for explaining complexity to people who have only superficial knowledge of your subject. Just ask Ryan W, Chiropractor and Exercise Research Scientist from West Australia, who uses metaphors regularly in a variety of client situations. Here are two.