Many people ask me where to find metaphors that will work for them in business. One excellent source: political writers and commentators, liberal or conservative. Because they write for the general public, they must be masters at creating metaphors that anyone can understand. John Dickerson, author of “The Hardest Job in the World: The American Presidency,” is one of the best. Here are some examples from his new book. Notice how easy they are to instantly understand and how they then illuminate his point.
What numbers do you use in your sales conversations? Do they make your listeners yawn or say, ‘Wow!”? Look at this powerful technique for turning Ho-Hum numbers into OMG! reactions.