One interesting outcome of returning to “normal” after Covid is that a lot of people are changing jobs. Pehaps one of the biggest professional sales you ever make is how you sell yourself in a job interview. When prospective employers say tell me about yourself, are your responses as credible as they can be, or, are you inadvertently shooting yourself in the foot? Here are several things you should not say!
Who doesn’t love a compliment! Being called a great pro in your field is always appreciated, but being called the “LeBron James of your field” puts an even bigger smile on your face. Mitch Jackson, leading lawyer and legal consultant, for whom I developed the metaphor that helped tip a jury in his favor to win a million dollar negligence case, was thrilled as punch when he was called the “Elon Musk” of lawyers. In fact, he took it one step further and used that metaphor label as part of his business promotion. What he did you could do as well to intrigue prospects to call for more information and potential business.
Want to avoid customer churn? Need tips on building a team? Want to write stronger winning proposals? If you answered yes to any of these, be sure to check out the June issue of Top Sales World. (Sign up here.) As you know from previous posts, I am a huge fan of TSW for its consistently rewarding value to anyone whose success depends on growing a bottom line. This particular issue is devoted to women in sales where you will find advice on the issues above and more from some of the sharpest sales pros in the business. (In the spirit of transparency, my article “Hooked: Why Metaphors Should be Part of Every Socia Media Strategy” is included)
Everyone is very busy, but subscribing to, and reading, TSW each month is one of the best investments of time that you can make (and it’s free). Enjoy!