Two people I recently coached from two different start-ups made the same error in their PowerPoint presentations, so, if you show PPTs in your online client meetings or webinars, I thought I would share this tip with you.
Two people I recently coached from two different start-ups made the same error in their PowerPoint presentations, so, if you show PPTs in your online client meetings or webinars, I thought I would share this tip with you.
As the new year begins, it is common to identify target accounts. When marketing guru Jim Nowakowski was asked what is the optimal number of leads to shoot for, he says he was reminded of this (true) story which both literally and metaphorically made his point. See if you agree and what the implications may be for growing your own business in 2022.
Do you have any idea what “synchronized organizational hardware” is or what “compatible logistical mobility” means? Do you want to know more about either? Probably not and neither does anyone else—except maybe the person who created these names. In an age of short attention spans, many choices, and increasing complexity, keeping names and processes, simple has never been more important. Business strategist and marketing guru Jim Nowakaski drives this point home in this entertaining, but quite important, post for successful business communication.