I met Nathan Fraser, professional copy-writer, when I was a guest on the Copywriters Podcast discussing the power of metaphors with David Garfinkel. Nathan, who had a past life in rap, co-hosted that event and, afterwards, shared an interesting fact about how rappers use metaphors in their music in much the same way readers of this newsletter use them: to influence, sell, or persuade others to achieve a desired result. Here’s how…
