Is your content important? Yes. Is it complex? A bit. Also, somewhat dry? Unfortunate. Podcast, blog, speech, or product, how do you entice someone to listen to you when what you have to say is serious but not an instant attention grabber?
The folks at KUOW Public Radio and The Seattle Times in partnership with NPR faced that problem for a recent podcast on just that type of topic: The difficulties in treating serious mental illness. Their solution? A simple, but powerful, attention grabbing “Imagine” metaphor that ultimately got people to register. See how they did it below.