May, 2024

Poet and author Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” It occurs to me that this sentiment applies to websites as well.
No one remembers all the information on a website, but we do get a definite feeling about a company’s value, services, and culture from a site’s content and visuals.  How that site makes us feel then influences our decision to contact the company (or not).  That feeling begins with the company name. Here is an example of a site that uses a metaphor in its name that immediately evokes an “I-want-to-work-with-this-company” response.