July, 2024

Many of you know my book, “The Tall Lady with the Iceberg,” which specifically shows sales and business people how to use metaphors to sell, persuade, & explain anything to anyone.  For the true “Metaphorians” out there, I have two summer book recommendations for you that complement my how-to book.  One can be used as a reference to find an apt metaphor for a given situation and the other is an absolutely fascinating deep dive into why metaphors work and their (often unconscious) impact on us, complete with research studies and many examples from different fields.