What a whirlwind these last two weeks have been! Kamala Harris’ entry into the Presidential race has totally transformed the political landscape. Political preferences aside, the Metaphor Minute is interested in the role metaphors played, and will play, in the election outcome. “Political discourse is necessarily profoundly metaphorical; the language of politics is knee-deep in and entirely shot-through by different metaphorical uses…No surprise… Politics, after all is the art of using power in order to achieve goals. While some power can be exercised through the army and the police, far more can be accomplished – and more easily and cheaply – through the power of language.” (1)
Metaphorically speaking, when you look at the Trump/Biden/Harris campaigns, a stark difference emerges. That difference holds a lesson for everyone in business, where language, also, can make the difference between winning and losing.