Two unrelated events come together this week for this blog. One is happening as I write this. President George H.W. Bush is being eulogized in Washington by his biographer Jon Meacham. The other event is being asked by Top Sales World to be one of the judges voting for the best sales book of 2018. What is the connection?
Universal Advice
Nearly all the sales books emphasize the need in these extremely competitive business times to be unique, to focus on the customer, to add value to the business relationship, to go the extra mile, to exceed customer expectations, to stand out, etc. You get the idea. Then, each author has a unique system for doing that.
One Simple Way to Stand Out
The late President had his own way of standing out. In the many stories being repeated this week about President Bush, one was his habit of writing personal notes to people.
Not texts. Not emails. Nor boiler plate notes with just a signature to seemingly personalize it, but hand-written, personal notes.
What a concept.
Surprise Your Clients
Thank them with an actual hand-written letter. Let it reflect that you gave real thought to it. Reference something specific to your work with them.
- Something about their team?
- A reference to their culture?
- A mention of a personal exchange?
- Other?
There are many ways to stand out, but sometimes, the simplest actions are the most impactful.
Anne Miller
Words Matter – Make What You Say Pay!
Thank You, Sally!
“Anne took my basic, dry information and turned it into a creative PPT story that engaged and flowed and got me excited as well to deliver it. And, she delivered it all in record time. I highly recommend Anne to help you with your individual or team presentations. She is a joy to work with.” Sally Duby, Chief Sales Officer/Partner, The Bridge Group, Inc.
Need More Winning Presentations?
- Do you need more compelling presentations?
- Do you want to lose presentation jitters?
- Do people play on their cell phones during your presentations?
- Do you sound like everyone else?
- Do you get lost in the weeds when you present?
- Do you get rattled by tough questions?
- Do you want to come across with more authority, credibility, & gravitas?”
If you answered “YES” to any of these questions, give me a call and let’s turn you from a ho-hum presenter into a Wow communicator who gets results!
212-876-1875 amiller@annemiller.com