Keep It Simple, Stupid

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Do you have any idea what “synchronized organizational hardware” is or what “compatible logistical mobility” means? Do you want to know more about either? Probably not and neither does anyone else—except maybe the person who created these names. In an age of short attention spans, many choices, and increasing complexity, keeping names and processes simple has never been more important. Business strategist and marketing guru Jim Nowakowski drives this point home in this entertaining, but quite important, post for successful business communication. https://interlinegroup.com/mix/pick-a-word-any-word/