Valentine’s Day is fast approaching. Here are five ways to show how much you care about your best clients.
- Boost their sales with a sales book (Shameless Suggestion: “The Tall Lady with the Iceberg: the power of metaphors to sell, persuade & explain anything to anyone”)
- Surprise them with a complimentary consult, service, add-on, or white paper
- Give the gift of laughter: Send a funny (non-political) cartoon, set of cartoons, or video
- Entertain them with a particularly interesting, enlightening, or inspirational TedTalk (www.tedtalks.org)
- Reward them with a referral to another client
As the poet Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Happy Valentine’s Day!
Anne Miller
Words Matter – Make What You Say Pay!