“Torn from the headlines,” as they say. If you didn’t think “Words Matter – Make What You Say Pay!,” check out this article written by Arick Wierson, an Emmy Award-winning television producer and current political advisor, about the language being used in the impeachment hearings (you can skip the video). My point has always been that, when talking to buyers, bosses, colleagues–or to the public–the outcomes we realize are frequently, and, sometimes profoundly, determined by the meanings and associations in the words we choose to use.
Choose Carefully
You may recall a famous study that was done years ago which asked college students how fast a car was going when it “smashed,” collided,” or “ran into” another vehicle. Depending on the verb used, the answers were consistently higher with the “smashed” word choice. Different meanings, different associations, different responses.
A second example: When you are in a restaurant, if you want a steak, which are you more inclined to order: “filet mignon” or a “slab of dead cow meat?” In both cases, you are getting the same dish,
but the descriptions draw you to one choice over the other. Different meanings, different associations, different outcomes.
You get the point.
In Your World
How carefully chosen are the words you use to sell, persuade, and explain your information to your different listeners?
Anne Miller
Words Matter – Make What You Say Pay!
Make Sure Your Sales & Presentation Words Matter! Work with me to help you…
- Close business faster
- Improve the Persuasion Power of Your Presentations
- Check out the strength of your current selling skills
Contact Info: amiller@annemiller.com 212 876 1875