What can you do to get a rapid response from prospects? Try one or all of these three approaches.
Everyone talks about the importance of telling stories while you sell (including me – see recent blog), but did you realize that the ultimate sales short story is a metaphor?
Find out why, and how to create winning metaphors to help you close
business faster in my webinar “Metaphor: The Ultimate Short Story for Selling” on Sept. 16 at 1PM east coast time. Sign up today at Brighttalk
What inspires this week’s post was an email I received from my first graphic designer who I worked with some 30 years ago. We always liked each other. It was a nice change of pace to hear from her–and it put her top of mind for me for future design needs. Here are examples of what you might include in a similar message to your old clients.
Republican or Democrat, if you were watching the Democratic convention, you saw how telling stories engages, elicits emotion, and underscores the issues they are illustrating. Zooming to millions in politics or selling to one person in business, stories sell. It doesn’t matter how complex or how simple your business is, you will benefit from becoming a “story seller.” Some examples…
Not actually a question, here’s a very simple, yet powerful, way to get prospects to open up about the real issues, goals, hopes and concerns they have that will affect their decision to work with you.
A friend sent me the following, which is a great example of how to take large abstract numbers and make them real for your viewers, clients, or readers.
Every so often I come across a new resource for presenters that I think is particularly exciting and useful and I would like to pass this one along to you as well.
Many people freeze up and perform poorly when they present online. I recently coached the President of a local learning organization in preparation for her speech at their annual meeting this year, which, for the first time was going to be on Zoom. Frankly, in initial rehearsals, she was awful: stilted, boring – a real snooze. Why? because she went into a robotic “I-am-now-making-a-speech-mode,” what I call “speechifying.” She had to change. Here is the advice I gave her which ultimately moved her from deadly to dazzling. (My asides to you are in parentheses)
Can one word really make the difference between engaging or losing a customer? Roger Weisman, solar panel sales consultant, knows it can and when I heard his story, I knew I had to share it with you
Running a webinar is a great way to engage with your prospects and clients. Running a boring webinar is also the fastest way to lose those same people. Here are 7 tips to keep your audience’s attention throughout the session.
Many companies have come up with fresh ways to make money during this pandemic . Here is a popular creative thinking exercise, with examples, that can help you figure out new ways to grow your business. For maximum returns, do this exercise with a group of up to five people so you can bounce ideas off each other. Shoot for as many ideas as possible in each category. Often the most outrageous idea leads to a viable – and profitable – solution.