Love, the most basic of humans emotions, is widely described metaphorically. On this Valentine’s Day, take a look at these love metaphors from pop culture and literature and see which one(s) comes closest to your view.
Valentine’s Day is fast approaching. Here are five ways to show how much you care about your best clients.
If you watched the Amazing, Awesome Amanda Gorman, our 22-year-old National Youth Poet Laureate, at the Inauguration yesterday, then you saw an Excellent, Exciting, Example of the power of alliteration in real-time. Amanda took this literary device—the occurrence of the same letter or sound at the beginning of adjacent or closely connected words– to its highest level in her poem, but you don’t have to be a poet to use alliteration to advantage in your business as well. When people ask you to explain why they should hire you or what exactly you do, an initial alliterative response makes it easy for them to understand, remember, and buy into your unique value. A few business examples…
On January 6, glued to our TV sets, we watched the appalling, infuriating, and deeply unsettling attack on the State Capital by a mob of thugs. Although the facts of their actions were straightforward, people talking about the event inevitably reached for metaphors to describe what happened, once again illustrating not only the important role metaphors play in communication, but also the instinctive need we all have to frame what is new into parallel terms familiar to us. This is true in politics as well as in business. A few examples…
“One way to know you are an old dog is to stop learning new tricks!” is an old, but true, saying. And there is no better place to discover the newest “tricks” than in Top Sales World’s hot-off-the-press list of sales resources. TSW is the leading source for all things sales. (Disclaimer: I was one of the judges for the Best Sales Book category). Your time will be well spent checking these out…
Online or in-person, the holidays are a time for family, fun, and food, so it seems appropriate to look at examples of how food metaphors have been used to make a point not only in business, but in the fight against Covid and in war (!) as well. See what “morsels” you can take away for your own business.
This story started out badly but ended well. What happened in between contains a lesson for anyone in sales.
First Chief Justice Roberts at his confirmation hearing in 2005 with his baseball analogy and now, most recently, at Amy Coney Barrett’s confirmation hearing with her Jenga and chess metaphors. It is interesting to note how in high stakes – and often controversial – situations, speakers invariably reach for metaphors to make their points.
With the stress of the election over, the promise of a working vaccine, and a rising stock market (as of this writing), there is reason to be cautiously optimistic about the future. However, at the present moment, buyers who want your product/service may still be reluctant to spend money now. Here are eleven ways to help them agree to do business with you.
If you have not discovered this site yet, then you will indeed enjoy this sales “Treat” recommendation–guaranteed to help you with all your sales challenges.
What can you do to get a rapid response from prospects? Try one or all of these three approaches.