How do you persuade customers to use your services over those of other–often larger–competitors? How do you underscore in a vivid, compelling way the advantages you bring to the party so that customers ultimately choose you? Here is how one entrepreneur did that with great success
Every so often I come across a new resource for presenters that I think is particularly exciting and useful and I would like to pass this one along to you as well.
Many people freeze up and perform poorly when they present online. I recently coached the President of a local learning organization in preparation for her speech at their annual meeting this year, which, for the first time was going to be on Zoom. Frankly, in initial rehearsals, she was awful: stilted, boring – a real snooze. Why? because she went into a robotic “I-am-now-making-a-speech-mode,” what I call “speechifying.” She had to change. Here is the advice I gave her which ultimately moved her from deadly to dazzling. (My asides to you are in parentheses)
Can one word really make the difference between engaging or losing a customer? Roger Weisman, solar panel sales consultant, knows it can and when I heard his story, I knew I had to share it with you
Running a webinar is a great way to engage with your prospects and clients. Running a boring webinar is also the fastest way to lose those same people. Here are 7 tips to keep your audience’s attention throughout the session.
The virus has called forth a variety of metaphors, demonstrating again how integral this language tool is to human understanding, illustrating again why carefully thought out metaphors belong in all your communications. See below.
Many people are in the difficult position today of figuring out where to invest in their businesses and where to cut back. What is a smart move? What is shortsighted? What will pay off? Perhaps this story that came to me recently with its underlying metaphor from forensic examiner Ann Mahony will help you evaluate your final decision.
Many companies have come up with fresh ways to make money during this pandemic . Here is a popular creative thinking exercise, with examples, that can help you figure out new ways to grow your business. For maximum returns, do this exercise with a group of up to five people so you can bounce ideas off each other. Shoot for as many ideas as possible in each category. Often the most outrageous idea leads to a viable – and profitable – solution.
Explaining what is happening with Covid-19, getting people to follow directions, and reassuring listeners that things will eventually turn out all right is the challenge every corporate, local, state, and national leader faces today. Though you may never be in such serious straits with your clients, it is instructive to look at how often Andrew Cuomo, Governor of New York, who has gotten high praise for his daily briefings, has reached for metaphors to explain and underscore his messages as well as to see how others in different contexts have dobe the same.
Out of sight is out of mind. Here are 5 tips for staying top of mind with clients.
Money, management, connection, and well-being are top of mind for all of us. Here are seven suggestions that can help in all those areas.