Confused by cryptocurrencies? Baffled by the Blockchain? Bewildered by Bitcoin? You are not alone–which is why Sonia Dumas is so much in demand.
Sonia Dumas is a cryptocurrency educator who regularly shares ideas about how to leverage the digital wealth shift powered by crypto, or better known as Web 3.0. No surprise, metaphors are her go-to communication tools for explaining this complex phenomenon to clients and readers. She knows the quickest way to help people understand something new or complex is to help them “see” it and what are metaphors if not words that create instantly understood pictures in our minds?
See how she does it.
How Fast is Fast?
It is nearly impossible to avoid hearing about cryptocurrency these days. It is in the news. It’s on social media. We read about people making (and losing) millions of dollars investing in crypto. Is it a bubble Is it here to stay? Is it really growing quickly or is it all just hype?
The answer is it is here to stay and it is growing very quickly. To drive home just how fast crypto is growing, Sonia compares the time it took well-known companies to reach a trillion dollar capitalization to the time it has taken crypto to do the same:
- Microsoft 44 years
- Apple 42
- Amazon 24
- Google 21
- Crypto 12!
So, yes, now you “see” how fast crypto is growing, and, adds Sonia, “…this train isn’t stopping!”
What is the Blockchain?
Sonia takes us “under the hood” to examine this thing that sounds to the average person like a toy set, which, of course, it isn’t. Rather, the Blockchain is an operating system. To help us understand it, she says, “Think of an operating system, like Android, Windows PC, or Mac iOS. Just as those systems operate all your apps and functions, the Blockchain is software that executes all the transactions and commands needed to transfer money from one party to another – eliminating the need for middlemen like banks, credit card companies, and brokers.”
“The Blockchain works 24/7 and at the speed of light, so the days of waiting for a check to clear, or saying the check is in the mail are over.”
What Makes It Credible?
Trust. The Blockchain is a cloud-based software system that has seven characteristics to it which make it transparent, secure, and anonymous. Sonia compares it to the trust you have when you sign a legal document, which is equally transparent, and secure.
How Risky is Crypto?
Very! Again, resorting to metaphor, Sonia explains that, “Just as you have to be careful before investing in any of the thousands of stocks from start-ups to giants like the Fortune 100 that trade on the NYSE or NASDAQ, there are currently 15,000 cryptocurrencies out there to choose from as well as hundreds of exchanges to trade on, so doing research is very important before you get involved.”
Buyer beware.
Sonia’s Lesson: If You Want Them to Understand It, Picture It!
In all my many, many years of training and consulting with various industries (digital, finance, fin tech, chemicals, media, management consulting, politics, accounting, food services, aerospace, pharma, etc.), I have to admit I have never found anything as difficult to understand as cryptocurrencies and how they work. (However, with Sonia’s metaphors, I am getting there!)
Metaphors are the bridges that help listeners cross from confusion to clarity, from @%#! to “Aha!”
What metaphors or analogies can you use to help clients cross that bridge to achieve your desired results?
Anne Miller
Make What You Say Pay! – with Metaphors
Connect with Sonia on Linkedin – https://www.linkedin.com/in/soniadumas/
Find more answers about Bitcoin’s trend at Alt Monie – https://www.altmonie.com/bitcoin10
Photo by Joshua Woroniecki on Unsplash
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