You’ve heard of a “pride of lions” and a “pod of whales.” How about a “parade of social media pros?” That is exactly what you get in what has to be the most useful book you will buy this year to help you build your business. Hot off the press, I can’t say enough about “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” by Mitch Jackson.
Why the Enthusiasm?
This is way beyond a how-to dummies book. Mitch has assembled leading experts in all areas of online marketing. Each pro in his/her brief chapter helps you think strategically so that as you read, you can figure out what would be right for your business. These market
leaders share their insights, best practices, specific tips and resources as well. (I dog-eared up a bunch of resources that I had never heard of).
We all know that online is critical to everyone’s marketing success. But, if you are like me, it can be so overwhelming to figure out.
- Where to begin?
- Which platforms to use?
- What are the platforms?
- What are the right digital strategies?
- Should you video or not, podcast or not?
- Who can you turn to for help?
- What sites and resources are available to help you, etc.?
The answers come from an amazing “parade of pros.” Over forty recognized experts share their advice across the digital landscape that includes blogging, video, podcasts, Facebook, LinkedIn, Periscope, Twitter, brand building, Instagram, YouTube, live streaming, Snapchat, Chatbots, Pinterest, community marketing, newsjacking, SEO, repurposing content, augmented reality, etc. . (Disclaimer here. There is even a chapter from me: #39 “Hooked! Why Metaphors Should Be a Part of Every Social Media Strategy”).
Bottom-Line
In short, this book really helped me see what
- I could be doing
- Should be doing, &
- The smartest way to do it
Mitch Jackson is a social media leader in his own right. An award-winning lawyer by training, he loves the digital world, has mastered many of its platforms, and has earned his own place in the “parade of social media pros.” The willingness of so many people to write a chapter for his book is testimony to the respect they have for him. If anyone knows how to be”known, trusted, and liked” online, it’s Mitch.
Thank you to them and to him for providing such a valuable resource to us all.
Anne Miller
Words Matter – Make What You Say Pay!
Recommendation
Listen to Mitch’s podcast with me based on my chapter in his book: “Hooked! Why Metaphors Should Be Part of Every Social Media Strategy.” https://bit.ly/2TtZwSS