|
|
| |
|
Aug 14, 2012
 Let
the Election Metaphors Fly!
Arguably, the biggest sales challenge of the century is done in a Presidential
election. Now that Mitt Romney has announced Paul Ryan as his Vice President
running mate, watch both the media�s description of events and the use of
metaphors ramp up against each other by the two parties in their efforts to win
over our hearts and minds in November.
The Christian Science Monitor described the current situation
best: "Republicans, Democrats scramble to frame Paul Ryan's political
persona�Bold move or potential disaster for Americans? Republicans and Democrats
try to shape Ryan's image to their own advantage�
Senior Obama adviser David Axelrod says Ryan is a "right wing ideologue" who
wants to convert Medicare into a voucher plan, putting the program for the
elderly in "a death spiral."
[Strategy: Scare us to death with the negative associations to ideologues and
death spirals.]
Axelrod again in The New York Post
A top Obama political adviser, David Axelrod, said Monday that Romney's
selection of Ryan is reminiscent of John McCain's choice of Sarah Palin four
years ago. He told "CBS This Morning" he remembers the initial excitement
surrounding Palin's selection, but says he doesn't believe the choice of Ryan
"is going to be a plus for Mr. Romney." Axelrod called Ryan "a genial fellow"
who advocates harsh policy positions, particularly on Medicare.
[Strategy: Nice guy (good), but remember Sarah Palin (bad)!]
"The Mind Never Thinks Without a Picture."
Aristotle
In the meantime, the Republicans seem to be pushing Ryan's pluses: he is young,
appealing, a good family man, smart, articulate, committed to their small
government philosophy and well respected in Washington. I suspect the framing of
the candidates and their issues will intensify in the next ten weeks leading up
to the election.
From a metaphorical point of view it is fascinating to watch this contest
unfold. Stay tuned to see what both parties do next.
Make what you say pay — with metaphors.
Anne Miller
YOU ARE HEARING IT HERE FIRST & I NEED YOUR
HELP
I am re-issuing my book Metaphorically Selling
in the next two months, which is now very low in stock. The expanded book will
be called, The Tall Lady With the Iceberg: the power of metaphors to
sell, persuade, & explain anything to anyone and will include the
original book plus 23+ Metaphor Minute-type anecdotes.
As the world becomes a noisier and noisier place in which to sell products,
services, or ideas, the need for visual communication becomes increasingly
critical to success, so I am very excited to be doing this.
Will you do me a favor? I
am ashamed to admit it, but I do not have the best handle on what all of you
loyal readers do.
Can you
drop me an email with just your job title and country in the subject box?
That will help me enormously in targeting future announcements about the book.
Many thanks!
Need Help With Your Presentation?
Call today and turn your information that tells into a story
that sells.
212-876-1874
amiller@annemiller.com
Personal Presentation Client:
"I sing your praises every
opportunity I get. I look forward to continuing our work together"
Jane Newton, Wealth Manager, Regent Atlantic Capital LLC
|
WIN A FREE BOOK!
Tell me about YOUR Metaphor Minute, a time you used
a metaphor or an analogy to make your point, overcome an obstacle, close a sale,
or wow an audience, and receive a signed copy of Metaphorically Selling or Make
What You Say Pay!. Simply call me at 212 876 1875 and tell me what you did or
email me at
amiller@annemiller.com | |
NOT A SUBSCRIBER?
If someone emailed you this copy of The Metaphor Minute,
sign up now to get your own copy. (and be sure to "white list"
newsletter@annemiller.com to
be insure delivery) |
|
Links I Like:
|
Great Resources:
|
| |
|
The best firms hire brilliantly
& train relentlessly.
Make 2012 a year to remember
Timely Topics:
"Turn
Info Into Stories That Sell"
"Negotiate Like the Big Boys"
"Notable & Quotable:
How to sell creatively"
"How to Shorten Sales Cycles"
What do you
need? Let's tailor a program for your group today. Call 212-876-1875 or
amiller@annemiller.com
Metaphor Minute Archives
"I've been to a lot of
training programs and yours was the best!"
-CRO, MediaMath
Lock in your dates today:
212-876-1875 or
amiller@annemiller.com
View A Recent Video
The Key to Persuasion,
Clarity & Understanding
CLICK HERE
Latest White Paper
HOOKED! 7 Ways to Capture a
Prospect's Attention
Written with pal and Sales
2.0 guru Nigel Edelshain
FREE DOWNLOAD
 Fight The
Noise -
Make
Your Point
"Smart & Easy to Read"
"Incredibly Timely"
"Must have if you influence or persuade anyone"
Free Preview or
Buy Now
|
|
Order the book that spawned
"The Metaphor Minute" and the new
""Make What You Say Pay!"
What do you say when
they have to get it?
BUY NOW AS: & PDF,
ePUB or
LEARN MORE
| |
|
Official Training Partners
The IAB is dedicated to the growth of the interactive advertising marketplace
| |
| "The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business. ©
2012. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include ©2012, Anne Miller, author, "Metaphorically Selling," amiller@annemiller.com | |
|
