METAPHOR MINUTE ARCHIVE

SHARE:

December 16, 2014

Bikinis, Jeans & Tea
 
If there was ever such an award (and maybe I should begin one), the “Metaphorian-of-the-Year” trophy might well go to Nina Kaufman, the New York based business lawyer who has been helping thousands of entrepreneurs save time, money and aggravation with business law issues for over fifteen years.

Let’s face it. Unless you are a lawyer, legal issues (and lawyers?) can be seen as dull, dreary, and draining. However, Nina has figured out how to blend her legal advice with equally lively and compelling communications so that we not only want to do business with her, but also enjoy being with her!

From Nina’s Metaphor Trove…

1. Selling her Contracts & Collections Info Kit
   Want to learn about contracts and collections? I didn’t think so. But would you like to know more from Nina when you hear. “Why a 1 page contract is like a bikini in Wisconsin winter?”
    

2. Writing on her blog
   Are you up for changing your website? Unlikely, since it took so much time just to get the darn thing up in the first place. Nina knows that, but she still wants you to see where it may not be serving you. Rather than stating her goal upfront and risking instant pushback, she eases you into the idea of change this way:

   When I bought my favorite jeans years ago, they fit like a glove. Just what I needed. As I put on weight, they generously stretched with me. When I lost weight, though, they stayed stretched in the knees and the butt. Not flattering. Holes developed around the seams. The cuffs became tattered. They turned into my “indoor” jeans—I was too embarrassed to be seen on the streets of NYC wearing them (Although, in my town, who would notice?) I loved them, but there came a time when I needed to stop patching and get a new pair.
   
   Our websites are like that, too.

   Then, Nina launches into her recommendations and argument. And because of the jeans metaphor story upfront, we are now ready to listen to her with an open mind.
     
   
3. Making a point on video.
   Do you sometimes feel you are running around like a chicken with its head cut off, that you are incredibly active, but not very productive? We all know that we should slow down and work smarter but, really, how often do we do that. In her “How Empty is Your Cup?” video on her blog, using herself and the story metaphor of the Zen master and the professor, Nina’s message is clear, and presented in a way that we, as listeners, can accept it without feeling patronized.

There’s No Excuse for Being Dull, Demanding, or Pedantic

Selling, blogging, advising, Nina clearly has the metaphor habit, which makes her very easy to read or listen to. Where can you put a little more “Nina” into your world?

Happy Holidays and Happy New Year to everyone!

Anne Miller
Make What You Say Pay — With Metaphors.

If you liked this newsletter, please share it with friends and colleagues. Thank you!

 

---

Special Holiday Gift Offer—Worth Hundreds of Dollars—Good Only Through Dec. 31st!
30 Minute Complimentary Presentation Review/Consult when your order my NEW Online Presentation Course: The Simple Sales Presentation Plan.

All my 25+ years of proven secrets, strategies, tips, templates & techniques to win big business is available for the first
time —ONLINE— everything you need - about content strategy, delivery, visuals, creativity, and more - to create compelling messages that sell, influence & persuade.

Work at your own pace. Take your presentation success to a whole new level.

To check out the new program — and receive your
complimentary review/consult CLICK HERE.

P.S. Did I mention the money-back guarantee? I am so sure you will benefit from this program that you have my unconditional money-back guarantee.

Go ahead. Take a look and start closing business faster CLICK HERE

---

Don't forget your biz clients & friends!  Great gift for anyone whose success depends on selling influencing, or persuading

Now Available in print, on Kindle & as Audiobook

The Tall Lady With the Iceberg: the power of metaphors to sell, persuade, & explain anything to anyone.

“Filled with fresh thinking, this book should be a "must read" for all salespeople and business leaders who want to take their communication skills to the next level.”

-Jill Konrath, Author, SNAP Selling.

*Chosen Top Sales Book of the Month for April by Top Sales World*

---

Need Some "WOW" in Your Presentation or Demo?
Call today and turn your information that tells into a story that sells.
212-876-1875 amiller@annemiller.com

"I sing your praises every opportunity I get." Partner Regent Atlantic Capital LLC

“I still use what you taught me thirteen years ago!” CEO, #1 luxury website

“Thanks to you, our presentation went very well…I am in awe at how you are able to analyze a situation and help me focus in on the key points that need to be clarified and emphasized. You make it look easy, but I know it is not! Lynn Hutzel-Visel, VP, Comerica Bank

“Anne understands what audiences look for and pushes you beyond what you thought you were capable of... A real pro who will help you hit it out of the park.” Mary Anne Doggett, Partner, Interactive-Communications