METAPHOR MINUTE ARCHIVE
Metaphor Minute: How Quick on Your Feet Can You Be?
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“Stick-y” Responses The auto collision business owner said, “It is no fun when branches, particularly branches from large trees, fall onto your cars. When that happens, I’m the person you want to come to. We repair damaged cars quickly, professionally and cost effectively.” The chiropractor said, “This crooked stick reminds me of many of the
backs of patients I see in my work. Unlike this stick which is
permanently crooked, your back can be brought back into alignment
with the proper manipulation and massage. If you are experiencing
any kind of back pain, give me a call.” The wellness counselor said, “I help you “beat back” the debilitating effects that can happen after major life traumas like a death, job loss, divorce, or illness. I work with people to return them to a healthier, blooming life. I said, “As a presentation coach and consultant, I help
entrepreneurs “branch” out into the world of public speaking to
generate additional leads for their businesses. There is an art to
speaking to groups so that people come up to you at the end and say,
‘I want to talk to you.’ I can help you master that skill.” What Would You Say? It was an interesting and fun exercise in metaphorical thinking that forced people to think quickly in parallel universes. Try this technique in your world to strengthen your metaphor making skills and to create original ways to handle a variety of situations. At your next sales meeting, surprise people with a stick, or other object, and see how many different ways they can incorporate that item metaphorically to
It is an advantage to have fresh ways to make your points “stick” with your listeners! Anne Miller If you like these newsletters, please share them with clients,
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 "The
best arguments dazzle with metaphor" Gerry Spence, Media Commentator & Lawyer
The Original “Metaphorically Selling” that spawned a movement,
now with 25 New Stories. Available in print, ebook & (new)
audiobook formats.
The best firms hire brilliantly
"I've been to a lot of
training programs and yours was the best!" Metaphor Minute ArchivesGetting to Your Best MetaphorsC-Suite Speak Play The Metaphor Game to Build Business More... Links I like
www.changingminds.org Great Resources:
www.suttoncreative.com |
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"The Metaphor Minute" is a brief monthly note with examples from business, media, or politics that illustrate the power of metaphors and analogies to make a point, solve a problem, and get results. Use these stories to stimulate high pay-off metaphoric thinking in your business.
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2017. Anne Miller. -- PERMISSION TO REPRINT -- Feel free to reprint in company newsletters or articles. Just include
©2017, Anne Miller, author, "Metaphorically Selling,"
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I
belong to a networking group of business owners that meets
weekly. Part of the meeting includes standing up and giving a
one minute talk that relates to what you do so that others can
recommend your services to their contacts. You might tell a
story of a specific client you helped; you might share some tips
from your area of expertise; etc. Because of the strict time
constraint, people tend to prepare their remarks pretty
carefully. Imagine our surprise, when the President of the group
brought out a stick, an actual branch broken off from a tree,
and asked each of us to incorporate the branch into our
mini-marketing presentations. Talk about suddenly having to
think on your feet!
